MICROSOFT

SPEAKING TO MICROSOFT’S CUSTOMERS, THROUGH THEIR CUSTOMERS

Communicating with potential customers in a friendly and relatable way?
It’s an Article Ten speciality.
MICROSOFT

Microsoft Western Europe’s Voice of the Customer campaign aims to cut through the tech and bring people, rather than software, to the fore; inspiring its audiences with all the opportunities Microsoft’s technology can offer.

Strong partnerships produce stronger results

Over the years, we’ve produced all sorts of deliverables with the technology giant, from building creative campaigns and educational tools, to writing white papers, producing recruitment videos and designing presentations.

These wide-ranging, integrated services, combined with our consistently fast turnaround times, make us Microsoft’s collaborator of choice for their Voice of the Customer campaign.

Bringing businesses’ stories to life

The campaign idea is simple: we interview some of Microsoft’s customers on the way they transformed their business through Microsoft technology. We then write up the story, using our editorial expertise and thorough knowledge of the brand to create a personal narrative that speaks for the customer and appeals to the reader.

We liaise with multiple markets, vendors and stakeholders across the world, and ensure the content is relevant and translatable into several different languages.

The customers come from a huge range of sectors, from the NFL’s players’ association, to medical technology, to the world’s largest dredging fleet. Each one gets its own full-length story, plus additional promotional content, including social media posts, a launch email and sometimes an infographic as well – all written and designed by Article Ten.

Making Microsoft accessible to anyone

The assets we create support Microsoft sellers and marketing teams in communicating just how transformative these products can be.

“Super excited to let you know that two of our case studies were shared in our global newsletter. Thanks so much to all those who worked on these cases, for taking ownership of the programme.”

– Marie-Claire, Microsoft

A campaign that goes from strength to strength

“As the campaign continues, our stories are increasingly promoted across Microsoft’s global communications. And as our working relationship strengthens further, we’re hoping that even more customers’ voices will be heard across Microsoft and beyond.” – Gema, Microsoft